E-Mail Marketing Tips

E-Mail Marketing Tips

In July, the demand for help with marketing ideas for e-mail marketing software Constant Contact was high.  Instead of the normal one day of classes, three days of programs were held.  


The fact that dozens of individuals in Cincinnati paid $300 to learn more about marketing using Constant Contact software is a testament to the value of this marketing avenue.


To keep it in proper perspective, a high percentage (e.g. 95%) of business who use Constant Contact are small businesses.  The fact that numerous small business in this region is a testament to the value of this marketing vehicle.


Here are of the several recommendations provided in the program:

• Use bullets for quick reading
• Link to full articles (don't put the full article in your newsletter)
• Brand with your colors and logo
• Engage more effectively by educating, providing fun, and inspiring the reader - this should be 80% of your content
• Have 20% or less of your newsletter for promotions (e.g. discounts, offers, etc.)
• The subject line is important in motivating people to open the e-mail - it should be 5 - 8 words and provide a benefit
• Having it come from someone they know and trust is also important
• Use of video is eye catching to most readers

One of the benefits of using this medium for marketing is that metrics provided help in decision making.  

If learning more by attending a future program is of interest to you, send me an e-mail (beth.combs@ardentraining.com) to have more information e-mailed to you.